1963 Cartier Cigarette Box for Shubert Alley’s 50th Anniversary

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We sold this item at auction for $1,476
 in October 2021.

This copper Cartier cigarette box features the RSVP invitation printing plate for the 50th Anniversary of Broadway’s historic Shubert Alley in 1963. This beautiful piece was consigned to auction by the Shubert family.

New York City’s Shubert Alley

Shubert Alley, located in the heart of New York City’s Theater District, was created by the Shubert brothers, Lee and Jacob, in the early 20th century.

It serves as a pedestrian walkway between 44th and 45th Streets, connecting Broadway and Eighth Avenue. Shubert Alley became an iconic gathering place for theater professionals, actors, and enthusiasts, earning the nickname “Broadway’s Backstage.” It was an important hub for Broadway’s creative community, housing the offices of the Shubert Organization, one of the leading theater production companies in the world.

Throughout its history, Shubert Alley has been instrumental in the success of Broadway productions, serving as a meeting place for industry professionals, hosting cast parties, and providing access to theaters and rehearsal spaces. Its central location and vibrant atmosphere have made it a symbol of Broadway’s cultural significance.

Cartier Custom Pieces

Founded in 1847 by Louis-François Cartier in Paris, Cartier is renowned for its exquisite jewelry, watches, and accessories.

Throughout its history, Cartier has been known for its craftsmanship and innovation. The company has a long tradition of creating custom pieces, including engraved cigarette boxes like this one, showcasing timeless elegance and luxury craftsmanship.

Signed “Cartier” on the base, with the addition of a hallmark featuring a capital “T”. The interior of the box is lined with wood and offers two cigarette compartments.

The lid shows the RSVP invitation text in reverse type. The box also includes the original presentational certificate.

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