1890s Advertising Cabinet Card “Big Bargains in Clothing”

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We sold this item at auction for $155
 in December, 2022.

Antique Advertising Card

This advertising cabinet card was captured by photographer O.C. Burdick in St. Paul, Minnesota during the 1890s. The image shows a salesman proudly posing with a sign proclaiming “Big Bargains in Clothing and Furnishing Goods Sold on the European Plan at Joe Levy’s 282 East 7th St.”

Historical Context

During the late 19th century, advertising cabinet cards became a popular means of promoting businesses and services. These cards, often featuring tradespeople and their wares, served as effective marketing tools in an era before widespread print and digital advertising.

Joe Levy’s Clothing Store

Joe Levy’s Clothing Store, located at 282 East 7th St., was a prominent establishment in St. Paul, Minnesota during the late 19th century. Operating on the “European Plan,” which likely referred to a payment model allowing customers to pay for goods individually rather than through a lump sum, the store catered to a clientele seeking quality clothing and furnishings.

O.C. Burdick: The Photographer

O.C. Burdick, the photographer behind this advertising cabinet card, was a notable figure in St. Paul’s photographic community during the late 1800s. His studio captured a wide range of subjects, from portraits of individuals and families to scenes of everyday life and commercial endeavors.

Significance and Collectibility

Antique advertising cabinet cards like this one offer a look into the past, showcasing the businesses and trades that shaped local communities. With their historical significance and visual appeal, these cards have become sought-after collectibles among enthusiasts of both photography and advertising memorabilia.

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